How a Dormant Customer List Turned into $27K in 7 Days

NVL Hair’s EOFY Success Story

Adam Pilakis - revenulab founder

Case Study at a Glance 📌

Business: NVL Hair

Problem: Dormant customer list, no EOFY sales history

Solution: SMS reactivation campaign targeting old customers

Results: $27K in 7 days, 30x ROI

The Key Wins

✅6,300+ dormant contacts reactivated via SMS 📲

✅$900 total SMS spend💰

✅$27,000 in sales in one week🏆

✅Customers from 8+ years ago returned👀

✅Zero discounts on new stock, just clearance

The Challenge: A Ghost Town in the CRM 👻

NVL Hair had a massive database of past customers… but most of them were collecting digital dust. Worse, they had never run an End of Financial Year (EOFY) sale before.

revenulab, my go-to quick win is a customer reactivation campaign. Think of it like CPR for your customer base—bringing the ‘almost dead’ contacts back to life. NVL Hair had loads of inactive customers, some dating back over eight years (seriously, their mobile numbers were from the pre-TikTok era).

The owner also had excess stock to clear, making EOFY the perfect excuse to send out a targeted offer. The mission? Get old customers back without running a discount frenzy on everything.

The Solution: An SMS Blitz 📲

Forget email—SMS marketing is where the magic happens. With 98% open rates, it’s the closest thing to guaranteeing your message gets seen.

The Execution:

📌 6,300+ dormant customers received a carefully crafted SMS sequence.

📌 A simple, direct message linked straight to their clearance stock.

The Results: $27,000 in 7 Days 💰

NVL Hair spent just over $900 on SMS and raked in $27,000 in sales in one week.

That’s a 30x return on investment from customers who weren’t even engaging before. Even better? This doesn’t include any long-term revenue from customers who came back and stayed.

And remember, some of these people hadn’t shopped in nearly a decade. The power of SMS marketing is unreal—unlike emails that get buried, everyone reads their texts.

Why is SMS Better Than Email Marketing? 📧❌

Is SMS better than email marketing?

Absolutely. Here’s why:

✅98% open rates vs. 20-30% for email

✅Instant engagement—texts are read within 3 minutes on average

✅Higher conversion rates—direct action links drive more clicks

For businesses still relying only on email, you’re missing out on serious revenue potential.

The Takeaway: Why List Reactivation is a Goldmine 💎

Most businesses are sitting on a goldmine of past customers but never mine it. They’re too busy chasing new leads instead of tapping into the people who already know them.

Here’s why list reactivation works every time:

✅ It’s cheap – You already own the leads.

✅ It’s fast – Results in days, not months.

✅ It’s low-hanging fruit – The easiest sale you’ll ever make.

NVL Hair nailed it, and now they actively engage their database instead of letting it go stale.

Want This for Your Business? 📢

If you’ve got a customer list collecting cobwebs, you’re leaving money on the table. Let’s fix that.

🚀Book a chat, and I’ll show you how Revenu Lab can help youwake up dormant customers and turn them into revenue—without slashing prices or begging for sales.

📞 Book a Call Now