Revenu Lab vs Keap

The Ultimate Showdown for Business Owners

Choosing the right marketing automation platform is crucial for driving growth and enhancing customer engagement. We’re aware that this comparison may be biased, but if you’re an Australian business owner, we understand the local landscape and its limitations. With the market forever changing, we wanted to share how Revenu Lab compares to Keap (formerly Infusionsoft) in a way that’s relevant to Australian businesses. This comparison will cover features, pricing, and some of the key limitations. Let’s dive in.

Overview

Revenu Lab: This home-grown Australian AI-driven marketing automation platform is built to boost your business’s engagement and efficiency. Revenu Lab stands out with its flat-rate pricing model—no extra charges as your contact list grows. Plus, they offer hands-on guidance to help you master their tools and strategies, ensuring you get the most out of the platform. Notably, Revenu Lab provides robust SMS functionality in Australia, a must-have for effective customer communication.

Keap: Known globally, Keap offers a robust CRM and marketing automation suite. It’s a great option for startups due to its lower initial cost. However, Keap’s tiered pricing model is based on the number of contacts, which can lead to significantly higher costs as your business scales. Moreover, Keap’s SMS capabilities are primarily available in the U.S., limiting its effectiveness for Australian businesses.

Pricing Comparison

Revenu Lab:

• LaunchPad Plan: $397/month for up to 5 seats, unlimited contacts. It comes loaded in the base level full of features.

• LiftOff Plan: $697/month for up to 10 seats, unlimited contacts. Plus, advanced sales team functions like Opportunities (similar to Pipedrive), conditional logic survey forms, and automated proposals/estimates (think PandaDoc or DocuSign).

• Orbit Plan: $997/month for unlimited seats and contacts. It offers e-learning course management, a portal to sell digital products, and affiliate functionality.

Keap:

• Ignite Plan: $249/month for 1,500 contacts, 2 users, and 5 proven automations.

• Grow Plan: $329/month for 2,500 contacts, 3 users, and 10 proven automations.

• Scale Plan: $499/month for 5,000 contacts, 5 users, and 15 proven automations.

Comparison: Keap is cheaper out of the gate, making it a cost-effective option for startups or those trying out marketing automation. But as your contact list grows, Keap’s tiered pricing can quickly become a wallet drain. On the other hand, Revenu Lab offers a predictable, flat-rate pricing model that supports unlimited contacts, making it more economical for businesses as they scale.

Feature Comparison

Revenu Lab:

• Unlimited Contacts: No additional charges based on the number of contacts.

• AI-Driven Automation: Advanced AI tools to automate and optimise marketing processes.

• Personalised Customer Engagement: Tools to create tailored customer interactions.

• Seamless CRM Integration: Comprehensive CRM features for efficient customer management.

• In-Depth Analytics and Reporting: Detailed insights to track and enhance marketing performance.

• Sales Team Functions: Automated opportunities management, conditional logic survey forms, and proposals/estimates generation.

• E-Learning and Digital Sales: E-learning course management, digital product sales portal, and affiliate functionality.

• Robust SMS Functionality in Australia: Effective and compliant SMS communication tools designed for the Australian market.

Keap:

• CRM and Contact Management: Robust tools for managing customer relationships.

• Email Marketing and Automation: Tools to automate email campaigns and workflows.

• Sales Pipeline Management: Features to streamline and manage sales processes.

• E-commerce Integration: Capabilities to manage sales and payments within the platform.

• Feature Limitations: Some advanced features may require higher-tier plans, and costs increase with more contacts.

• Limited SMS Functionality in Australia: SMS capabilities primarily available in the U.S.

Comparison: While both platforms offer robust features, Revenu Lab provides unlimited access to all features at a flat rate, making it a more flexible and scalable solution. Additionally, Revenu Lab’s robust SMS functionality in Australia gives it a significant edge for local businesses.

Ease of Use

Revenu Lab: With a user-friendly interface designed for simplicity, business owners can quickly get up and running without extensive training.

Keap: Offers powerful features but can have a steeper learning curve, especially for small businesses without dedicated tech support.

Comparison: Revenu Lab’s ease of use makes it a top choice for business owners who need a straightforward, no-fuss platform.

Customer Support

Revenu Lab: Renowned for exceptional customer support with personalised assistance tailored to each business’s needs. Their hands-on guidance and coaching help you master the platform and apply effective strategies to grow your business.

Keap: Offers comprehensive support and resources, though user experiences can vary, particularly for lower-tier plans.

Comparison: Revenu Lab’s personalised support and coaching are game-changers for businesses that need reliable and consistent help.

Flexibility and Scalability

Revenu Lab: Offers unlimited scalability with no additional costs for increasing your contact list, making it ideal for growing businesses.

Keap: While scalable, the increasing costs associated with a growing contact list can be a significant consideration for expanding businesses.

Comparison: Revenu Lab provides a more flexible and cost-effective solution for businesses looking to scale without financial constraints.

Conclusion

Both Revenu Lab and Keap offer robust marketing automation solutions, but Revenu Lab provides a more cost-effective, scalable, and user-friendly option for businesses looking to grow without limitations. With unlimited contacts, AI-driven features, exceptional support, and robust SMS functionality in Australia, Revenu Lab stands out as the ideal choice for forward-thinking businesses.